El Hallazgo

There are labels that do not merely dress a bottle, but tell a story.

El Hallazgo is precisely that: a visual narrative revealed in layers, where the overlapping technique becomes an archaeological metaphor.

A textured, refined white cotton paper covers a metallic background. Three chips reveal an image in gilded bronze: Athena in her chariot guided by Nike. Only fragments: a wheel, a foot, a shred of fabric. As if time itself had torn away the veil, allowing a glimpse of an ancient relief.

Not everything is visible. And that is where its strength lies.

Kenneth Koch said it in another context: in a poem, one line can conceal another. Here, a surface can conceal a myth. A label, a scene. A wine, a story.

The discovery lies not only in what is seen, but in what is sensed.