FOW

FOW is a winery located in San Rafael, Mendoza, a space inhabited by the past. The design takes ancient objects, tools, and machines from the site to bring them back to life, turning them into almost insect-like creatures. They are witnesses that suggest a story rather than narrating it literally.

In Óptimo, the identity manifests through materiality. The use of darkness, tactile textures, and shine builds a silent and elegant atmosphere. It is a label meant to be approached and discovered.