GUSTO Noodle Soup

Halloumi Foods, part of Al-Hazaa Group, a Jordan-based brand introducing its new Noodle Soup product line. The range comes in two flavors: Chicken Noodle Soup and Vegetable Noodle Soup. The project focuses on developing a cohesive and appealing packaging system for both flavors, including two formats for each: a single-serve sachet and a box containing three sachets. The designs aim to reflect warmth, flavor, and convenience while maintaining strong shelf presence and clear brand identity. The result is a modern, eye-catching packaging solution tailored for everyday comfort and quick meals.

Client: Halloumi Foods
Location: Jordan
Project Manager: Kareem Abdelhadi
Art Direction: Mohamed K. Eldmrdash