Matte Balm

Matty Balm, this packaging expresses a unique balance between a matte lipstick and a nourishing balm.

The concept centers on “matte confidence with everyday comfort,” reflecting a woman who is modern, direct and self-assured. A silver tube was selected to feel bold yet refined, an object made for daily carry, while a strong black-and-white foundation and sharp graphic contrast create clarity, attitude, and timeless appeal.