Nazar – Luxury Iranian Sweets Packaging

ABOUT

Nazar is a luxury iranian sweets brand inspired b the richness of the Persian heritage and the refined elegance of contemporary hospitality. The project aims to introduce the traditional Iranian desserts to the Egyptian market keeping the persian authenticity and heritage.

The name “NAZAR” symbolizes charm and captivation — a taste meant to enchant, just as the brand promise suggests.

CONCEPT

The visual identity draws from traditional Persian motifs, ornamental symmetry, and delicate floral geometry.

These elements were restructured into a modern pattern system that balances heritage with minimal sophistication.

A royal deep blue was selected as the primary color to reflect prestige, depth, and cultural richness.

Gold accents enhance the premium positioning and create a tactile, luminous contrast across packaging surfaces.

The bird Logo represents Beauty, elegance, grace, refinement, and the art of gifting a central ritual in Persian culture.

PACKAGING STRUCTURE

• Rigid luxury sweet boxes
• Sleeve and drawer box structures
• Premium shopping bags
• Branded dining tableware
• Menu and printed collateral

The drawer box format enhances the unboxing experience, transforming the product into a ceremonial reveal rather than simple consumption.

MATERIAL & FINISHING

The boxes are designed using rigid board construction wrapped with textured paper.

Finishing techniques include:

• Gold foil stamping on logotype and emblem.
• Embossed detailing on selected surfaces.
• Matte lamination for a soft-touch luxury feel.
• Structured compartments to preserve delicate sweets.

The combination of structure and finishing reinforces the premium identity and ensures durability during gifting and transport.

EXPERIENCE

The visual system extends into interior branding, tableware, and printed menus, creating a cohesive luxury hospitality experience.

The brand transforms traditional Iranian sweets into an elevated cultural encounter.