Pescadero – smoked fish

Where taste is the catch of the day.

Founded in 2010, Pescadero produces high-quality smoked fish and classic fish products, known for traditional recipes and great taste.

Twobees refreshed the brand’s visual identity to better reflect what’s inside the pack. The updated packaging stands out on the shelf and highlights what makes Pescadero unique. Inspired by fishing, the design features a fishnet-shaped window, a crisp white and deep navy palette, and clear typography with intuitive icons for easy navigation.

The result is a stronger market presence and a simple message: healthy and delicious can go hand in hand!