Standing Ziplock Pouch

Service: Packaging Design
Client: Tummy Toms

Tummy Toms is an emerging Indian snack brand known for its flavourful and consciously crafted snacks. As the brand expanded into healthier product categories, they introduced a Roasted Makhana range for modern Indian consumers seeking taste without guilt.

My role was to design packaging that could stand out on general trade shelves, communicate health clearly, and stay true to the brand’s youthful, flavour-first personality. Through vibrant colours and clear flavour cues, the packaging brings out the personality of each variety.

The packaging emphasises on the product’s key advantages – Gluten Free, High Fiber, Trans-Fat Free, Anti Oxidant, and Plant Protein – ensuring the consumer about benefits of the product.