Yonghui Farm Tengyu Melon Packaging Design

Project: Yonghui Farm / Tengyu Melon
Service: Packaging Design
Channel: Supermarkets

This project provided packaging design for Tengyu Melon, a product under Yonghui’s private label “Yonghui Farm,” primarily created for supermarket PDQ display boxes.

The design adopts a Japanese-inspired flat illustration style, using a clean and refreshing visual language to elevate the product’s perceived quality. The main visual features an illustration of Hami melon, cleverly highlighting the contrast between the rind and flesh in both color and texture to create a natural and realistic impression. Key selling points — “crisp and honey-sweet” and “rich Hami melon aroma” — are presented clearly and concisely, reinforcing the product’s perceived value.

At the same time, a well-structured information hierarchy establishes strong visual order, ensuring that the product name and core benefits are instantly recognizable. Through simple yet expressive visual elements, the overall design successfully conveys Tengyu Melon’s natural sweetness and refreshing crispness, effectively supporting consumer purchase decisions.