Arthur Market

Arthur Market is a Hungarian online store specializing in ingredients, tools, and supplies for traditional meat processing, offering spices, casings, and equipment for butchers, small producers, and home charcuterie enthusiasts.

This project involved designing a cohesive label and packaging system for several product categories, including spice blends, natural casings, and artificial casings. The main goal was to create a clear and recognizable visual identity that works consistently across a wide range of products. The design direction combines traditional butcher shop references with a clean, modern layout. For the spice packaging, rich food photography was used to highlight the finished products and ingredients, helping to communicate flavor and usage at a glance. For the casing labels, a different visual approach was applied: black-and-white, vintage-style engraving illustrations inspired by old butcher manuals and traditional prints. These graphics evoke craftsmanship and heritage while also helping to visually differentiate this product category from the spices.

The result is a flexible packaging system that reflects the craftsmanship of traditional meat production while maintaining a modern and consistent brand presence.

Art direction | packaging design: Barna Design | Rebekka Ivácson

2025