Astral

Astral is a room sprays range developed in Saudi Arabia with curated scents packaged with a focus on simplicity, clarity and a subtle Arabic influence

Key decisions and outcome :

Logo and identity: A text-first, typographic logotype was created for high legibility and a refined look .. no emblem or pattern,  to work consistently across small labels and bilingual applications

Bottle and label:

Clear glass spray bottles with simple cylindrical caps expose the product; a uniform label grid places the logotype front-and-center, scent name secondary, and concise bilingual copy beneath for clarity and premium restraint

Color and cartons:

Each scent is paired with one saturated carton color for instant shelf recognition while keeping the bottle and label consistent. Cartons use high-quality stocks and subtle finishes to reinforce value

Bag and retail: A compact, type-led carry bag borrows the carton color accents for cohesive in-store gifting

Outcome:

The final system balances a clean international fragrance aesthetic with subtle regional character. Consistent label composition and vivid carton colors make the range easy to shop and gift, while the restrained logotype and bilingual treatments ensure the brand reads clearly across audiences. The packaging supports Astral’s positioning at 150–190 SAR and provides a scalable foundation for future scents.