Benelle – Biscuit Cakes

We developed a packaging design for Benelle biscuit cakes, emphasizing premium quality. Calm background colors with a gold ornament and a realistic 3D model of the cake make the product suitable for table setting.

Packaging design

1. Task

The company Zarqand launched a new product — Benelle biscuit cakes in two flavors: chocolate and vanilla. They are intended for the local market in Uzbekistan. Our task was to create packaging that emphasizes the product’s quality and premium character, making it a worthy choice for any table.

2. Research

There are many different biscuit packages on the market: from brightly “childish” to simple budget ones. But the problem is that not all of them can be placed on the table as part of the serving.

Our insight: Benelle should look in such a way that the packaging not only attracts the buyer in the store but can also serve as an element of table decoration, maintaining a sense of premium quality.

3. Solution

Realistic visuals.
We carefully developed a 3D model of the cake: the texture of the biscuit, the gloss of the chocolate, and the softness of the cream are shown as naturally as possible.

Premium perception.
Calm background colors were chosen for the design: light blue for chocolate and soft green for plombir. The look is complemented by a golden ornament, referring to tradition and high quality.

Consistency.
Flavors are distinguished by colors but united by a single style.

Result
Benelle received packaging with a premium look that works equally well on the shelf and on a festive table. Honest, appetizing visuals strengthen trust and create the desire to try the product.