Champagne Mia Veritas

Champagne Mia Veritas

One of the most exciting projects I’ve ever has the pleasure to work on, in collaboration with wine and spirits heavyweights Victor Lanson and Paul Failoni.

As Creative Director at Second Language, I embarked upon the collaborative design process with Victor Lanson, to develop a new champagne brand ‘Mia Veritas’.

A distinctive new brand was sought for an indulgent, traditional Champenois blend.

Victor was able to draw on his family’s unique heritage & expertise in the Champagne industry.

The creative duo worked closely together to develop the brand, influenced by Champagne brands of the belle époque era, referencing an early Bollinger label, to create these elaborate & vibrant designs.

Mia Veritas launched at last year’s Abu Dhabi Grand Prix.