Chen Foods + Macaroni and Cheese Range

Mr Chen’s has entered the Mac & Cheese aisle with a bold new Asian-inspired range that brings serious flavour and personality to shelf.

Designed to feel familiar yet distinctive, the new range carves out its own space on shelf but with a clear throwback to the much-loved Mr Chen’s world.

Behind the scenes, we evolved the brand identity and packaging design system originally created with the team, building a flexible platform that protects the authenticity shoppers trust while opening the door to future FMCG innovation, NPD, collaborations and flavour adventures!