DeliCo Packaging

A delicious and special touch for every occasion

The brand aimed to refresh its packaging and bring greater order to the way its products are categorized in order to stand out on every shelf. We worked across a range of product lines, from dips, jocoques, and pestos to bakery items, and were actively involved in the art direction, guiding the selection and composition of the photographs that give each product its visual identity.

We developed a new label and defined a specific color palette for each product line and ingredient, creating a clearer, more coherent, and easier-to-navigate visual system. The design of this new label was conceived with a particular purpose, to make each consumer feel as though they were standing at a table, preparing delicious dishes with DeliCo’s products.

The result is a cohesive and more memorable packaging system that strengthens DeliCo’s presence at point of sale and invites people to share around the table, now available in supermarkets and self-service stores throughout Mexico.