Fleur by Scarpantoni Wines

Fleur by Scarpantoni Wines

David Byerlee

Adelaide SA, Australia

Fleur by Scarpantoni Wines is a considered refresh of the winery’s sparkling range from the Fleurieu Peninsula, focused on elevating perception without losing recognition. Driven by traditional cues, the design embraces restraint and elegance, with print embellishments reinforcing the premium feel.

The result is a more confident, timeless expression. A clear packaging upgrade that lifts value perception, enabling a considered RRP increase in line with the reintroduction, and giving the wines the presence they deserve.

 

David Byerlee

Adelaide SA, Australia
Client:
Scarpantoni Wines