Jean Martin is a Provençal brand founded in 1920, specialized injarred recipes made withlocal, natural ingredients. Rooted in craftsmanship and authenticity, the brand celebrates a unique savoir-faire through homemade cooking methods and slow-confit vegetables prepared in its ownworkshop.
Despite its heritage, Jean Martin suffers from limitedbrand awareness. Theproject aims to clarify its positioning, enhance visibility, and drive market penetration to establish
Jean Martin as the most iconic Provençal brand in mainstream retail.
Elevate JMDP’s family heritage by making the vegetable the true emblem of quality, naturalness, and authentic taste — embodying the very essence of the Provençal art of living.
Curator’s Insight
Jean Martin de Provence’s redesigned range transforms heritage into a bold retail statement by placing the vegetable at the heart of its visual identity. Lush, painterly illustrations dominate the label, turning each jar into a celebration of Provençal terroir and slow-crafted authenticity. A warm, sun-baked palette paired with copper-toned lids evokes artisanal quality and Mediterranean warmth, while clear typography structures the range for strong shelf navigation.
MID-AIR STUDIO
Heramb Arora
monther al omari
Tríona O'Donoghue • Design
Cocoon Prague
alchimistestudioParis
hugo zapata
Bonsanco Creative Studio
parawaradesign
UPRISE
Brand Society
Que Cálido Studio®
Richest Branding Pvt. Ltd.
STRATEDGY
Shapers Studio
Platon Ivantsov
WPA Pinfold
giselepereiradesign
ShalaSketches
05Creation
Voit Studio
SSTO