Momento – Brand Of Disappearing Coffee Varieties

Many of the coffee varieties we are familiar with today are at risk of disappearing. The brand collects the last remaining beans that may soon vanish due to climate change and environmental challenges. This idea led to the creation of a coffee brand where each package is not just coffee, but a document of a fading era. There are three editions: Tanzania – 2040, Ethiopia – 2045, Jamaica – 2050.

“Momento” (from the Latin memento) means “to remember” or “remember death.” It introduces a melancholic tone, where the consumer is not simply drinking coffee, but preserving the memory of a flavor that may soon no longer exist.

The tube is made from food-grade polypropylene (PP), with a label produced from biaxially oriented polypropylene featuring a metallized (aluminum foil) inner layer, laminated with an additional layer of food-grade polypropylene.

The premium specialty coffee segment defines everything: the target audience, pricing, and distribution channels. This coffee is aimed at consumers who understand varietals, appreciate unique terroirs, and are willing to pay not only for taste, but for the concept itself.