one intention, one wrap

一志一裹 means one intention, one wrap.

A zongzi packaging concept inspired by furoshiki, reimagining the Dragon Boat Festival as a quiet ritual of release and renewal. The name reflects the core idea that each wrap carries a single intention: a wish, a memory, or a quiet resolve. Transforming the act of packaging into something deeply personal and symbolic. As the zongzi is wrapped, past misfortunes and emotional weight are gently folded away, making space for hope, prosperity, and a fresh beginning. Rooted in tradition yet expressed through a modern, tactile design language, the packaging invites a new generation to reconnect with the emotional depth and beauty of cultural heritage through a simple but meaningful gesture.