Orange Beer (Talense)

Media Naranjo is a small-batch artisanal orange beer crafted in Rosario del Tala, Entre Ríos, Argentina. Each edition is part of a limited, hand-numbered series, reinforcing its identity as a local and seasonal product.

The beer is brewed using fresh oranges sourced directly from neighbors’ gardens, embracing a hyperlocal and community-driven approach. This origin not only defines its flavor profile—bright, slightly bitter, and naturally aromatic—but also becomes a central narrative element of the packaging design.

The visual system reflects this balance between craft and precision. A minimalist structure is combined with warm citrus tones and subtle textures, evoking both the organic irregularity of the fruit and the controlled process of brewing. The label design incorporates batch numbering as a key graphic element, highlighting uniqueness and collectibility.

Media Naranjo positions itself at the intersection of craft beer culture, local identity, and storytelling through packaging. The project explores how small-scale production, neighborhood resources, and careful design can create a distinctive and memorable product.

Designed by Signa Studio.