Roberto Cavalli’s unboxing experience

An elegant and sensory unboxing experience inspired by the hypnotic allure of Roberto Cavalli’s Serpentine fragrance.

For the launch of Serpentine by Roberto Cavalli, we imagined an experience both elegant and sensorial, a journey through texture, light, and reflection, faithful to the fragrance’s magnetic aura.

The box, cool to the touch, evokes the feel of a serpent’s skin. : smooth, fine, and textured. Wrapped in Ispira Bianco Purezza, its frosted surface evokes that first shiver of contact: a tension between beauty and danger, sensuality and mystery. Debossed scales trace the animal’s movement, catching the light and creating a delicate play of shadows.

Inside, the opening unfolds in a Y-shape, inspired by the serpent’s split tongue, a signature gesture of the design. The interior reveals a Luxor gold mirror finish, engraved with perfect symmetry, amplifying the hypnotic reflections that echo the golden tones of the perfume.

The base, crafted in Splendorlux Versus, offers a deep black gloss that anchors the object, contrasting with the white exterior. The metal emblem, also finished in Luxor 420, adds a touch of brilliance that ties the entire design together.

Every material, relief, and reflection was chosen to awaken the senses and extend the Serpentine universe, from the first touch to the final reveal, designed to be shared and remembered.

Credits
Client: Roberto Cavalli
Creative Direction: Cheeeeese Switzerland
Packaging Design: Cheeeeese Switzerland