The Wayfarer

The Wayfarer is a premium rum concept inspired by the culture of travel and the fragments of journeys we collect along the way. The label is designed as a layered collage of travel ephemera: train tickets, passport stamps, luggage tags and handwritten notes, each element hinting at places visited and stories shared.

Rather than a traditional label, the bottle becomes a visual travel journal wrapped around glass. The aim was to create something that feels collected over time, with texture, imperfection and narrative built directly into the packaging.

This project allowed me to explore collage, texture, and artefact-based storytelling within a premium spirits context, while experimenting with how layered graphics can create depth and intrigue on the shelf.