Coconaut – Taste The Nature

The COCONAUT® brand was founded in 2017. Over the past three years, it has rapidly gained popularity and expanded into new European markets. In addition to pure coconut water from young coconuts, the brand offers a mix of coconut water with NFC fruit juices, including pineapple, watermelon, yuzu, mango, and white peach.

What sets the COCONAUT® brand apart is its ability to go beyond a purely functional product and become a popular lifestyle beverage among health-conscious consumers seeking natural, low-sugar options.

The main goal of the packaging redesign was to increase brand awareness and draw consumers’ attention to a stronger color-coding system. The illustrations depicting the brand hero, which had previously dominated the design, have been simplified and now serve as a subtle detail, referencing the brand’s origins. As a result, the logo and brand name are now more visible on the market shelf, and the clearer color coding allows consumers to recognize their favorite flavor more quickly.