Kühne Spice it up

Kühne’s small spice bottles truly live up to their name, giving every dish a kick and creating moments of pure yumminess! Spice it up boosts flavour while being completely free from artificial additives. The two different variants – Chili Garlic and Mediterranean Herbs – are ideal for cooking and seasoning. The packaging design had to be one thing above all: super tasty!

HAJOK Design created a smart, bold and above all, eye-catching look for this innovative product. Avoiding a conventional typographic design approach, the packaging experts added an image of each ingredient to emphasize its flavour and the products’ naturalness. The circle in the background of the ingredients attracts attention as a powerful focal point. The dynamic font and uplifting, vibrant colours convey fun and liveliness. A perfect fit for the all-purpose seasoning, which brings a sense of celebration to everyday life!