NO RULES SUSHI Restaurant Branding & Visual Identity

NO RULES SUSHI Restaurant Branding & Visual Identity

NO RULES SUSHI is a contemporary branding concept inspired by urban asian culture and modern sushi spots.

The identity is built around a bold, rebellious attitude. The name becomes a statement, expressing freedom and breaking away from traditional restaurant stereotypes.

A custom mark combining strong typography with an illustrative element forms a flexible visual system across all applications. High-contrast compositions, rough graphic details and a limited palette of red, black and off-white reinforce the brand’s intensity and street character.

From packaging and menu design to social media, the visual language remains consistent and immersive, creating a dynamic and recognizable presence.