Satvik Spirit Case Study | Branding

Sattva (Sanskrit: SATVA ) is one of the three guṇas or “modes of existence” (tendencies, qualities, attributes), a philosophical and psychological concept developed by the Samkhya school of Hindu philosophy. The other qualities are rajas (passion and activity). Sattva is the quality of goodness, positivity, truth, serenity, balance, peacefulness, and virtuousness that is drawn towards Dharma and Jnana (knowledge).