Soon Ann Kai Chai Paeng

Design: Alyssa Chin Kar Kei
Location: Malaysia
Project Type: Student Project
School: Dasein Academy of Art
Course: Diploma in Graphic Design
Tutor: Ms. Low Poh Li
Packaging Contents: Kai Chai Paeng
Packaging Substrate / Materials: ArtCard & Tracing Paper
Printing Process: Digital Printing

SOON ANN BISCUIT & CONFECTIONERY SDN.BHD. ( CHICKEN FLAVOUR BISCUIT )

This project redesigns the packaging of Soon Ann’s Kai Chai Paeng, a traditional biscuit from Perak. Although the biscuit contains no chicken, the chicken symbol has become its iconic identity. The packaging is designed in a playful chicken-shaped structure to create a more eye-catching and memorable souvenir. A mini comic is included to tell the story of Kai Chai, turning the packaging into an interactive storytelling experience while promoting Malaysian heritage.

Submitted By:
Alyssa Chin Kar Kei
Malaysia Kuala Lumpur

Credits:
Tutor: Low Poh Li
School:
Dasein Academy of Art