UNIQ Scents

A brand concept that speaks to the modern man through bold, expressive fragrances.

Our UNIQ brand concept is based on the rising demand of men’s care – which is one of the fastest-growing wellness segments globally. The unique scent profiles are designed to reflect diverse personalities and individual lifestyles – energetic, confident, and unapologetically distinct. This strong identity is translated into a visual language that feels contemporary, edgy, and emotionally charged. Design and fragrance together form a cohesive experience that resonates with Gen Z’s desire for authenticity and self-expression.

Bakic Group work scope: Concept, Brand & Packaging Design, Product Design