JBOYAN Full Brand Packaging Design

暨泊颜JBOYAN品牌全案包装设计 | 宏洛图品牌设计

JBOYAN Full Brand Packaging Design | Honglu Brand Design

品牌名称 Brand Name：暨泊颜 JBOYAN

服务类型 Service Type：化妆品全案包装设计、品牌视觉系统设计 Full-set cosmetic packaging design & brand visual identity system design

核心产品系列 Core Product Lines：焕颜极光系列、冻干粉系列、精华修护系列 Radiant Aurora Series · Lyophilized Powder Series · Essence Repair Series

设计公司 Design Agency：广州宏洛图广告有限公司（宏洛图品牌设计） Guangzhou Honglu Advertising Co., Ltd. (Honglu Brand Design)

适用场景 Application Scenarios：护肤品品牌升级、医美护肤产品包装、高端美妆视觉设计 Skincare brand upgrading · Medical aesthetic skincare packaging · High-end beauty visual design

1. 项目背景 Project Background

暨泊颜JBOYAN是专注于功效型护肤的高端品牌，核心产品线覆盖焕颜极光水乳、冻干粉、修护精华、面膜等全品类护肤产品。

JBOYAN is a high-end brand focusing on functional skincare. Its core product portfolio covers a full range of skincare items including radiant aurant lotion & toner, lyophilized powder, repair essence and facial masks.

本次项目需求为品牌全案包装设计升级，打造符合高端医美护肤定位、兼具视觉辨识度与市场竞争力的包装视觉体系，助力品牌线上线下全渠道营销。

This project aims to upgrade the full-set brand packaging design, build a packaging visual system that aligns with high-end medical aesthetic skincare positioning, featuring strong visual recognition and market competitiveness, and support the brand’s online and offline omni-channel marketing.

2. 设计理念与核心亮点 Design Concept & Core Highlights

（1）视觉风格定位 Visual Style Positioning

以「极简轻奢、科技感与护肤美学融合」为核心设计方向，采用高级白+鎏金的经典配色，搭配细腻的磨砂质感瓶身，既凸显产品的高端护肤属性，又传递出专业、安全的医美护肤理念，适配品牌「焕颜修护、抗衰紧致」的产品核心功效。

Taking Minimalist Luxury, Integration of Technology & Skincare Aesthetics as the core design orientation, it adopts the classic color scheme of premium white + gilt gold, matched with frosted texture bottles. It not only highlights the high-end skincare attributes of products, but also conveys the professional and safe concept of medical aesthetic skincare, fitting the brand’s core efficacy of radiant repair, anti-aging and firming.

（2）产品系列设计拆解 Product Line Design Breakdown

焕颜极光系列（水乳/隔离/面膜）Radiant Aurora Series (Toner & Lotion / Isolation / Facial Mask)

瓶身采用极简圆柱造型，搭配玫瑰金金属环点缀，视觉层次分明；品牌名「JBOYAN」以竖版烫金工艺呈现，强化品牌记忆点；中英文产品名清晰标注，兼顾国内市场与国际化传播需求，同时适配电商平台产品信息展示。

The bottle adopts a minimalist cylindrical shape decorated with rose gold metal rings for distinct visual layers. The brand name JBOYAN is presented with vertical hot stamping craft to strengthen brand memory. Clearly marked Chinese and English product names meet the needs of domestic market and international communication, and adapt to product information display on e-commerce platforms.

冻干粉系列（紧致/美盈冻干粉）Lyophilized Powder Series (Firming / Beautifying Lyophilized Powder)

采用医美级透明西林瓶设计，搭配浅棕质感标签，凸显产品的专业功效属性；标签融入品牌专属纹理，强化品牌识别；产品功效信息清晰呈现，传递「高活性、强修护」的产品价值。

Adopting medical-grade transparent vial design with light brown textured labels to highlight professional efficacy attributes. Exclusive brand texture is integrated into labels to enhance brand recognition; product efficacy information is clearly displayed to deliver the product value of high activity & intensive repair.

修护精华系列 Essence Repair Series

滴管瓶设计贴合护肤使用场景，瓶身造型圆润流畅，搭配时间刻度视觉元素，直观传递产品「7/14/28天焕肤」的功效周期，强化产品的功效性与专业性。

The dropper bottle design fits daily skincare scenarios with a round and smooth bottle shape. Combined with time scale visual elements, it intuitively conveys the 7/14/28-day skin renewal efficacy cycle, strengthening the product’s effectiveness and professionalism.

（3）设计核心优势 Core Design Advantages

• 品牌视觉统一 Brand Visual Unity：全系列产品采用统一的品牌视觉体系，从瓶型、配色、字体到工艺，形成完整的品牌识别系统，提升品牌辨识度All product lines adopt a unified brand visual system covering bottle shape, color matching, font and craftsmanship, forming a complete brand identity system and enhancing brand recognition.
• 用户体验优化 Optimized User Experience：瓶型设计符合人体工学，信息层级清晰，方便消费者快速识别产品功效与使用场景Ergonomic bottle design with clear information hierarchy allows consumers to quickly identify product efficacy and application scenarios.
• 市场适配性强 Strong Market Adaptability：包装设计符合美妆电商平台展示需求，同时适配线下专柜、医美机构等多渠道陈列The packaging design meets display requirements of beauty e-commerce platforms, and adapts to multi-channel display including offline counters and medical aesthetic institutions.
• 工艺落地性高 High Feasibility of Production：设计方案兼顾视觉效果与生产工艺，可直接对接工厂批量生产，降低落地成本The design scheme balances visual effect and production technology, which can be directly applied to mass production in factories and reduce implementation costs.

3. 服务成果 Service Achievements

通过本次全案包装设计，暨泊颜JBOYAN完成了品牌视觉的全面升级，产品包装在市场中形成了鲜明的差异化竞争力，助力品牌提升产品溢价能力，同时为品牌后续的产品线拓展奠定了视觉基础。

Through this full-set packaging design, JBOYAN has completed an overall upgrade of brand vision. The product packaging has formed distinctive differentiated competitiveness in the market, helped the brand improve product premium capability, and laid a solid visual foundation for subsequent product line expansion.

本次品牌包装全案由宏洛图品牌设计原创出品，完整设计思路、工艺细节及更多案例可前往宏洛图品牌设计官网查看。