Cymbols

FOODWILL

Cymbols  is a premium range of traditional Cypriot confectionery designed to serve as both a sweet culinary treat and a cultural ambassador. Developed by the design agency Foodwill, the branding concept Cymbols successfully elevates traditional confectionery into a collectible cultural keepsake. By modernizing ancient Cypriot symbols without losing their historical soul, the packaging invites consumers on a multi-sensory journey—where the rich flavors of Mediterranean pastry are beautifully framed by the artistic legacy of Cyprus.

Packaging Pairings & Historical References

Ancient Bird Oinochoe Jug: Reinterprets a stylized, long-necked bird from a Cypro-Archaic ceramic jug.

Cyprus Goat “Agrino” Stamp: Honors the endemic wild mouflon (Ovis gmelini ophion).

1965 Europa Flying Doves Stamp: Translates the optical, geometric mosaic of interlocking white doves, originally designed as a symbol of peace.

The Ship of Kyrenia Stamp: Captures the maritime legacy of famous Cyprus ancient merchant shipwreck.

Cypriot Folk Art Figures: Adapts the angular, flat-plane perspective of traditional figures and regional costumes.

Cyprus Grape & Partridge Mosaic Stamp: Inspired by the lush Roman mosaics of Paphos, this design integrates regional agriculture and wildlife.

Foodwill carefully deconstructed ancient mediums—ranging from Roman-era mosaics to geometric Iron Age pottery—and reimagined them into a vibrant, modern, minimalistic vector art style tailored specifically for the Cymbols brand identity. Each box uses high-contrast, bold color blocking that honors the island’s past while ensuring intense shelf creating a harmonious balance between historic heritage and modern retail design.

 

FOODWILL

Credits:
Branding, Packaging design:
Client:
SERGIOU BAKERIES