Regenera

Regenera was not born from an idea, but from a necessity: the need to give back to the earth what we have been taking from it for years… and, at times, stripping away from it.

It is also a statement of intent: to heal the land so it can express itself in its purest form. Through regenerative agriculture, this project brings to life Metanoia (wine) and Lazaite (extra virgin olive oil), two expressions that can only emerge when the land comes back to life, when time slows down, and nature is allowed to take the lead.

This is more than a method; it is a shift in mindset. A refined return to our origins, grounded in the belief that respect for nature is not something new, but something we need to reclaim.

OBJECTIVES

To elevate regenerative agriculture by positioning it beyond “organic” standards, highlighting benefits that go beyond sustainability. To tell the story of the ecosystem through a visual language that reveals true biodiversity — layered plant life, insects, birds — seen from a ground-level perspective. To achieve an aesthetic balance by combining the rawness of the earth and its living organisms with a refined, high-end execution. To create a genuine connection between producer and consumer, inviting them to feel part of a living and continuous cycle with every interaction.

CREATIVE APPROACH

The concept centers around “life at ground level.”

The viewer is placed within a scene that highlights the importance of the small and often overlooked. What unfolds is a living ecosystem surrounding us, quietly revealing how it functions. We become invisible guests, perceiving the subtleties of a world in perfect balance.

The consumer becomes a silent observer, immersed in the vineyard or olive grove, experiencing it from a completely new perspective.

Rather than relying on a flat illustration, the proposal embraces true depth of field. By working with varying plant heights and spatial relationships, elements such as the ladybug or butterfly gain a tangible, almost physical presence.

The richness of detail rewards repeated observation: foreground elements appear crisp and vibrant, while finer details dissolve into the atmosphere of the ecosystem.

GRAPHIC SOLUTION

The visual universe of Regenera is built upon three fundamental pillars:

Perspective and depth
The detailed botanical illustration plays with overlapping layers. Plants such as grape hyacinth, poppy, and cockscomb create a dimensional setting where life hides and reveals itself.

The living accent
Against a restrained figurative base, key biodiversity elements are highlighted through premium-quality embossing: the monarch butterfly for the wine and the ladybug for the oil. These function as visual markers of ecosystem health, coded symbols of regeneration.

Typography and finishes
A carefully selected typographic combination reflects the project’s duality: the bold presence of REGENERA paired with a delicate handwritten expression of its purpose: Beyond Sustainability.

Printed on soft, cotton-like textured paper reminiscent of calcareous soils, the result feels ephemeral, capturing a fleeting and untouched moment in nature.

PRODUCTION

Each Metanoia and Lazaite label is a fragment of nature transferred onto paper.

Detail as the central element: Insects are enhanced with vibrant colors and embossing, inviting touch and drawing attention toward the living components of the composition.

Materiality: Rustic yet refined papers in soft earth tones reinforce the product’s natural, organic, and sophisticated character.

Transparency and craftsmanship: Bottle numbering and vintage details are handwritten, emphasizing the care invested in crafting each limited edition.

Final touch:
A seed paper neck tag completes the experience; it is designed to be planted, extending the life cycle and reinforcing Regenera’s circular philosophy.