Rotkäppchen Aperitivo

With Little Red Riding Hood Aperitivo, a sparkling classic is reimagined for a new aperitivo occasion. The project introduces Rotkäppchen Fruchtsecco in two spritz-inspired varieties, Rosa Spritz and Lemon Spritz, bringing Mediterranean lightness, vibrant flavor cues, and a fresh sense of sociability to the shelf. The range translates the aperitivo moment into an accessible sparkling experience — colorful, relaxed, and made for shared moments of enjoyment.

MILK accompanied Rotkäppchen in developing a packaging design that positions Fruchtsecco within a more contemporary lifestyle context while preserving the brand’s familiar character. The aim was to create a visual identity that feels fresh, expressive, and immediately recognizable. Instead of relying only on classic sparkling wine codes, the design builds an atmospheric world around the product — one that communicates pleasure, lightness, and aperitivo energy at first glance.

The result is a visual system that stages moments of pleasure with maximum shelf impact. Radiant color worlds in pink and lemon meet dynamic sunburst elements, creating a vivid stage for the aperitivo moment. Typography and layout quote Italian joie de vivre, adding warmth and movement, while remaining clearly anchored in the Rotkäppchen brand world. This balance gives the range a confident presence: lively and modern, yet still trusted and familiar.

At the heart of the concept is the idea of turning the bottle into an invitation. The design does more than distinguish flavors; it evokes a feeling — sunny afternoons, clinking glasses, and easy social moments. Rosa Spritz and Lemon Spritz each bring their own character to the range, while the shared design language creates a coherent and instantly recognizable family.

The product itself reinforces this promise. Rotkäppchen Fruchtsecco Aperitivo combines approachable sparkle with spritz-inspired taste profiles, offering a light and contemporary expression of aperitivo enjoyment. With its fresh colors, expressive visual language, and strong brand anchoring, Little Red Riding Hood Aperitivo shows how sparkling refreshment can feel both familiar and new — vibrant, stylish, and full of Mediterranean spirit.