ATRANGI

ATRANGI is a vibrant craft fruit beer brand that celebrates individuality through bold flavours, expressive visuals, and playful storytelling.

Inspired by the Hindi word “atrangi,” meaning unconventional and delightfully different, the brand creates a fresh and memorable beer experience that brings out the “atrangi” side in everyone.

Its visually striking illustrations and Indian-inspired characters balance youthful energy with a refined craft aesthetic, helping the brand connect with both young consumers and craft beer enthusiasts.