BAEK

BAEK is a Korean bakery brand identity, inspired by the warmth of pastries, handwritten receipts, delicate paper textures, and cozy bakery moments. The visual system combines a handwritten word mark, clean pastry-inspired illustrations, neutral off-white tones and realistic food styling to create a memorable bakery branding experience.

This project covers branding, packaging design, pastry packaging, visual identity of Korean bakery, dessert branding, café branding, bakery logo design and store-ready brand assets. Created for a modern bakery concept, BAEK mixes clean Korean aesthetics with premium minimal design to give the brand a warm, fresh, handmade and instantly recognizable look.

Brief by @designerbriefs @briefcorp @akoya.mockups