Baselbiet Joghurt

Designed by yuni for Emmi and Regio Molkerei Beider Basel, this yogurt range celebrates the unique identity of the Basel region through a bold, contemporary, and highly recognizable packaging concept.

At the heart of the design are the iconic symbols of the two cantons: the Basel-Stadt staff and the Basel-Landschaft staff. Reinterpreted in a playful and cheerful way, they become the key visual elements of the packaging, creating an immediate connection to the product’s regional roots.

To maximise shelf impact and appetite appeal, the packaging features vibrant, AI-generated fruit imagery. The oversized fruits appear fresh, juicy, and full of flavour, bringing the product’s ingredients to life while creating a strong emotional connection with consumers. Their bold presence turns the packaging into a visual feast and ensures outstanding visibility at the point of sale.

A distinctive black-and-white border frames the design and references the traditional Basel drum, an important cultural symbol deeply rooted in the region’s heritage. This graphic element adds authenticity and character while creating a strong and memorable brand signature.

The result is a confident and modern expression of regionality. Bold graphics, strong food appeal, and iconic local symbols come together to create a yogurt range that proudly celebrates its origins while standing out as a true highlight on the shelf. A strong regional brand, reimagined for today.