DaVinci Powdered Paints

This project was developed as part of my Packaging Design coursework at the Academy of Art University under the instruction of Professor McNulty. As the second assignment in the course, the objective was to create a complete product brand from concept to final package design.

My responsibilities included developing the brand name, logo, visual identity system, and packaging concept. I carefully selected the color palette, typography, and graphic elements to create a cohesive brand experience that would resonate with the target audience while differentiating the product in a retail environment.

In addition to the visual design, I developed the package structure by creating the die lines, fold lines, and bleed specifications required for production. This process ensured that both the graphic and structural elements worked together seamlessly to create a functional and visually engaging package.

For the final presentation, I utilized Adobe Illustrator to prepare the production artwork and dielines, Adobe Dimension to create realistic 3D package renderings, and Adobe’s Fantastic Fold templates to accurately visualize the assembled packaging. The result was a comprehensive packaging solution that demonstrated both brand development and production-ready packaging design skills.