Hilcona – The Green Mountain B2B Relaunch

MILK. Redesigns Hilcona’s The Green Mountain Packaging for the B2B Food Service Market

For Hilcona’s plant-based brand The Green Mountain, MILK. developed a modern B2B packaging design system that translates the brand’s love of nature, adventure and genuine enjoyment into a clear, powerful and highly functional presence for the Swiss food service and wholesale market.

The Green Mountain stands for purely plant-based meat substitute products that are 100% natural and made for people who love good food with a conscious mindset. To bring this positioning to life beyond retail and into the professional catering environment, MILK. created a packaging relaunch that combines natural appeal with maximum clarity, shelf impact and everyday usability.

Under the guiding idea “Ächt Gnuss – Ächt Klar”, the new design system focuses on the needs of store managers, key accounts and professional buyers. A calm, natural colour palette creates trust and appetite appeal, while a structured bilingual information hierarchy on the front of pack ensures fast orientation at the point of purchase. Large variety names, clear product cues and easy-to-read details help buyers identify formats, ingredients and product quantities quickly.

The modular design works across a wide range of B2B formats, from burger patties to grilled sausages. This flexibility allows the range to remain consistent, recognisable and efficient while adapting to different packaging sizes and product types. On the back of pack, the structured information design supports fast decision-making and makes the system practical for the realities of wholesale and catering.

Beyond packaging, MILK. also developed supporting sales materials including product data sheets, B2B advertisements and web banners. Together, these assets turn the relaunch into a complete brand and sales experience – one that not only looks naturally convincing, but works where it matters most: in daily professional use.