La soifothèque

Packaging designed for Soifothèque, a natural wine produced by French winemaker Alexandre Abel.

The label is printed in black on holographic paper, creating a shifting surface that contrasts with the rigor and neutrality of the typographic system. The concept challenges the traditional hierarchy of information found on wine labels: every piece of text, from the wine name to the legal mentions and nutritional information, is set at exactly the same letter height. No element is visually prioritized over another.

The entire text is written as a continuous, almost literary statement, blending regulatory information with storytelling and questioning what deserves attention on a wine label.