Old Sport

A special edition of Old Sport Gin for Callicounis Distillery.

The label design, inspired by the elegance of the Art Deco era, pays tribute to the timeless spirit of friendship.

At the heart of the composition, two faces coexist in perfect symmetry, giving rise to the sacred Mastic Tree between them. Its leaves transform into tearful eyes, creating a symbolic reference to the legendary “Tears of Chios” and the unique heritage of mastiha.

The label combines the geometric aesthetics of Art Deco with elements of Greek identity, celebrating an authentic Greek gin crafted from a refined blend of 11 botanicals and mastiha. A design that balances tradition with contemporary premium aesthetics, transforming the bottle into a vessel of history, symbolism, and ritual.

Concept & Design by Susami Creative Agency

Client: Callicounis Distillery