Safe and effective cosmetics for simple, accessible daily beauty routines. Royal Beauty embodies all of this with its range of self-care products — now expanded with a new line of sun care products.
The brand debuts in this new category with its ability to interpret current fashions and trends. That’s why we’ve developed a line with a minimalist, contemporary aesthetic designed to be shown off in style: square bottles with clean lines, a matte finish that’s incredibly soft to the touch, and a “color-block” palette featuring sunny and pastel shades that evoke summer and vacation.
While the sunscreens are a pop explosion of yellow and orange, the fresher hues of the Shampoo & Shower Gels are the first step on a sensory journey through mint and coconut fragrances.
Travel Size formats and kids’ sprays feature a strong, functional identity: compact, instantly recognizable graphics for products that slip easily into a beach bag, carryon, or a child’s backpack.
A system of clear icons across the range communicates key ingredients, skin benefits, and commitment to ocean conservation.
Finally, the light and carefree graphic design of the in-store display completes the line’s visual narrative of summer and vacation.



