Royal Beauty – Solari

Royal Beauty – Solari

BREAK DESIGN

Via Bergognone, 7, 20144 Milano MI, Italia

Safe and effective cosmetics for simple, accessible daily beauty routines. Royal Beauty embodies all of this with its range of self-care products — now expanded with a new line of sun care products.

The brand debuts in this new category with its ability to interpret current fashions and trends. That’s why we’ve developed a line with a minimalist, contemporary aesthetic designed to be shown off in style: square bottles with clean lines, a matte finish that’s incredibly soft to the touch, and a “color-block” palette featuring sunny and pastel shades that evoke summer and vacation.

While the sunscreens are a pop explosion of yellow and orange, the fresher hues of the Shampoo & Shower Gels are the first step on a sensory journey through mint and coconut fragrances.

Travel Size formats and kids’ sprays feature a strong, functional identity: compact, instantly recognizable graphics for products that slip easily into a beach bag, carryon, or a child’s backpack.

A system of clear icons across the range communicates key ingredients, skin benefits, and commitment to ocean conservation.

Finally, the light and carefree graphic design of the in-store display completes the line’s visual narrative of summer and vacation.

 

BREAK DESIGN

Via Bergognone, 7, 20144 Milano MI, Italia
Credits:
Managing Partner: Paola Garavaglia
Account : Ginevra Silli Bentivoglio
Client:
ROYAL BEAUTY