ROYAL & REBEL is a luxury perfume collection created for THNYAN, inspired by the tension between nobility and instinct, order and freedom, royalty and rebellion.
The visual identity revolves around an illustrated mythical confrontation between a majestic Griffin and a legendary wolf-like creature, symbolizing two opposing forces locked in an eternal struggle. This central narrative becomes the heart of the packaging experience, transforming each perfume into a chapter within a larger story.
The artwork combines hand-drawn illustrations with elements inspired by Saudi landscapes, heritage, architecture, wildlife, and cultural symbolism. Desert formations, palm trees, traditional lanterns, falcons, ancient ruins, and refined decorative details are woven together to create a world that feels both luxurious and timeless.
Every illustration was carefully crafted to enrich the packaging beyond its functional purpose, turning the perfume collection into a collectible visual experience. The monochromatic artwork allows intricate details to take center stage while reinforcing the premium and sophisticated character of the brand.
ROYAL & REBEL is where mythology meets luxury, and storytelling becomes part of the fragrance itself.









