Sip Sap Birch Cuvée

SITUATION

Sip Sap is a Lithuanian brand producing organic birch sap sourced from certified forests — and Europe’s largest producer, with over a decade of experience. Now they’re introducing Birch Cuvée: a fermented birch sap positioned as a refined, non-alcoholic alternative to wine or champagne, with a naturally distinctive taste.

It sits in the premium tier — €12.99 for a 750 ml bottle — aligned with other high-quality non-alcoholic options, but with a more nuanced, elevated drinking experience.

SOLUTION

The names set the tone. The visuals follow suit — loose, slightly off, intentionally non-literal. Not overly polished, not trying to please.

Mellow Sip just… floats.
Naked Birch refuses to perform.
Roberry has a subtle edge.
Sappy Hour knows exactly what it’s doing.

Nothing here tries too hard. Clean labels, generous negative space, restrained type and illustration — as natural, pure, and a little wild as the sap itself.