Skincare Packaging Redesign for Kleona

The project is dedicated to the rebranding of the cosmetic line by the brand Kleona.

The concept is based on the image of modern natural cosmetics, where plant-based formulas are combined with laboratory precision.

Thanks to its own scientific production, the brand works with natural ingredients at the level of formulation, transforming the power of plants into active skincare. That is why, in the design, botanical patterns literally fill the transparent bottles: they visually show that each product is saturated with natural ingredients, and that their effect is present “in every molecule of the formula.”

This approach brings together naturalness and dermatological expertise: soft botanical imagery communicates the natural origin of the ingredients, while the clean transparent packaging, strict typography, and pharmaceutical structure of the label emphasize the product’s scientific foundation, safety, and trustworthiness.