TanteLy — Enjoy your Sweet life

Why does every honey look the same?

Because every honey is a unique piece of nature in a jar. Some taste like orchard, others like summer meadow — collected by bees flying a different route every day, creating their very own honey along the way. So we made sure you can tell the difference before you even twist the lid.

Brand strategy, identity and food packaging design as one — for TanteLy we built a system that turns variety into a design principle: every variety illustrated by origin, season and blossom character, every label its own colour world, all of them an unmistakable family on the organic supermarket shelf.

The result: more character on shelf, less confusion in front of it. And TanteLy is humming through organic stores across Germany.

Enjoy your sweet life.
Illustrations by Lisa Tegtmeier