The Lạc Hồng Collection – An Ancient Legacy, A Modern Pride

THE LẠC HỒNG COLLECTION – REJUVENATING VIETNAMESE HERITAGE

Project Name: The Lạc Hồng Collection

Brand: DISAN Agency

Project Type: Packaging Design, Brand Design, Cultural Product

Location: Vietnam

Packaging Contents: West Lake Specialty Lotus Tea, Royal Peanut Candy

Target Audience: Gen Z, Young Millennials, Culture Enthusiasts

• 1. The Concept

Traditional Vietnamese heritage products are often confined to heavy, old-fashioned designs. The Lạc Hồng Collection breaks this stereotype by turning traditional offerings into a modern lifestyle item for the younger generation. It carries a simple message: “Eat peanuts, drink tea, offer lightly” — honoring our roots in a gentle, rustic, yet trendy way.

• 2. The Design

Modern Heritage: We replaced complex traditional motifs with minimalist Flat-design patterns.

Custom Typography: A unique font that blends the fluid rhythm of Eastern calligraphy with a solid, modern structure.

The Unboxing Experience: A double-door opening mechanism simulates the gates of ancient temples. Inside, it reveals premium local delicacies: West Lake Lotus Tea and Royal Peanut Candy.

Material: Earthy-red tone printed on textured fine art paper with elegant blind deboss details.

• 3. The Impact

The Lạc Hồng Collection is more than just a Packaging Design project. It is DISAN’s manifesto on heritage conservation: Heritage will not be forgotten if we know how to give it a new form and speak the language of a new era. Through the perfect combination of exquisite crafting techniques and disruptive design thinking, the Lạc Hồng packaging has truly become a cultural ambassador, giving traditional delicacies wings to enter the modern lifestyle of the new generation.