Anitas Beer

ABOUT
Anitas is a Session IPA created through a collaboration between two craft breweries from southern Brazil, Cervejaria Insurreição, from São Francisco de Paula, and Cervejaria Sapatista, from Porto Alegre. Sold across southern Brazil, mainly in Porto Alegre/RS and São Francisco de Paula/RS, this collaboration can brings together two brands that share values such as courage, diversity and female leadership. Inspired by women who challenged their time, Anitas was conceived as a symbol of freedom, authenticity and strength, uniting two different stories into a single toast to the boldness of being who you are.

SOLUTION
The label design combines abstract textures, collage and multicolored graphic elements to express the boldness and freedom that connect the two craft breweries behind this collaboration can. The composition merges the archetypes of the Heroine, the Rebel, the Adventurer and the Warrior into a single personality, the Visionary Warrior, fearless, authentic and ready to challenge the status quo.

RESULT
The result is an artistic and bold label that translates the union between Cervejaria Insurreição and Cervejaria Sapatista into an expressive visual identity, celebrating freedom and female strength in every can.