Asaylya sweets from Kouider Unofficial Repackaging Project

Packaging Concept 

The idea behind this packaging is to create a sustainable and eye-catching design for the three different types of Asaylya sweets from Kouider. It’s inspired by the beautiful colors and traditional clothes of an Egyptian farmer woman, illustrations of different Egyptian lands, bringing out the charm and character of Egypt through patterns, accessories, and vibrant colors. What makes this packaging stand out is its unique illustrations of the authentic Farmer women of Egypt. Overall, the goal is to combine sustainability with culture and heritage something that looks great on the shelf, feels meaningful, and stays true to Egypt’s heritage.

Disadvantages of old packaging 

1. Not easily biodegradable: Plastic Jars are then thrown away in landfills, bodies of water, etc.
2. Once opened, the contents can dry easily as the packaging is flimsy
3. Outdated design with no identity
4. Short shelf life after opening: The contents can dry up or attract bugs quickly.
5. If not properly stored or manufactured, the jars affect the product badly due to the plastic chemicals

Advantage of New packaging 

1. Non-toxic and non-reactive: Glass and biodegradable plastic don’t leach chemicals into food, making it a safer option than Plastic jars.
2. Glass maintains the natural taste and freshness of the Asalya sweets.
3. Transparent: Consumers can see the product inside, which builds trust and allows them to assess quality before purchase.
4. Can be reused at home
5. 100% recyclable: Glass can be recycled indefinitely without loss of quality or purity, making it highly sustainable.
6. Long shelf life after opening.
7. Eco-friendly: Promotes sustainability and reduces single-use waste.