Delverde

Delverde – A Packaging Universe Inspired by the Italian Sun

Delverde has been given a new umbrella brand design that brings the taste and character of Italian cuisine to life across its expanding product portfolio. The packaging system unites pesto, sauces, Cremoso and canned tomatoes under one distinctive visual identity while allowing every product and variety to retain its own character.

The German packaging design agency MILK. was commissioned to develop a scalable design system that would extend Delverde beyond its established pasta heritage. The task was to create a consistent brand presence across different food categories while communicating authentic ingredients, Mediterranean enjoyment and the brand’s promise of “Puro Gusto.”

At the heart of the concept is the Italian sun. It represents the origin and quality of Delverde’s ingredients—particularly the sun-ripened tomatoes from southern Italy, which are harvested during the warm summer months and processed immediately to preserve their naturally rich and fruity flavour.

The new design language draws its colours directly from the products. Deep tomato red defines the classic sauces, fresh basil green characterises the pesto range, and vibrant accent colours distinguish individual recipes. A bold Delverde logo creates a strong and consistent brand anchor, while handwritten variety names add emotion, movement and a sense of spontaneous Italian enjoyment.

Each pack communicates its flavour profile in a direct and appetising way, combining strong product presentation with clear shopper orientation. The result is a cohesive packaging universe that feels modern, expressive and recognisably Italian across the entire range.

With its new umbrella design, Delverde evolves from a pasta specialist into a complete world of Italian culinary enjoyment: clearly structured, emotionally engaging and designed for maximum visibility at the point of sale.