Ðồi Ðá Yountville Cabernet

The brand name, Ðồi Ðá, is Vietnamese for “Rocky Hill” and was inspired by the rock-strewn landscape of the previously undeveloped vineyard site. Years prior, we developed the packaging design for their luxury Cabernet Sauvignon and now, Ðồi Ðá returned to extend their brand into a more accessible Yountville Cabernet. The design for this wine needed be bolder and have a greater shelf presence than the higher-end wine while continuing to pay homage to the brand owner’s Vietnamese heritage.

We developed an attention-grabbing graphic that was inspired by shapes and patterns found in Vietnamese décor. The embossed graphic, in combination with the rich red hues of the label, gives the wine a striking look and is representative of good luck in Vietnamese and other Asian cultures. The gold foil Ðồi Ðá D icon provides the perfect touch of Napa Valley luxury.