HER ONE Packaging Redesign

HER ONE Packaging Redesign

In late 2024 and early 2025, brand strategist and packaging designer Franziska Böttcher worked with HER ONE on a redesign of their packaging system.

HER ONE is a D2C female supplement brand that built out a broad product portfolio in a short amount of time. With that growth came a familiar set of questions for any brand with an organically expanding range: how does a packaging system stay consistent as it grows? How do you create a unified, easy-to-navigate information hierarchy across many products and pack formats? And how can new SKUs be rolled out quickly and intuitively?

The goal wasn’t a full brand overhaul, but a targeted evolution of the packaging. HER ONE wanted to communicate wellness and joy through a bold, fun femininity that stands apart from the beige-and-pastel aesthetic dominating the category, while the design itself needed to feel simple: things should look light and feel light. All of it built as a system designed to grow with the brand.

The process started with sharpening the brand positioning wherever it needed more clarity, laying the groundwork for a system that genuinely grows out of the brand itself. From there, a portfolio-wide packaging system was developed: a clear information logic for benefits and ingredients, a color system per product category, and a structure flexible enough to accommodate individual product needs. The various pack formats were also reviewed, unified, and elevated. Brand sharpening and packaging system design were led by Böttcher, with execution and implementation handled internally by HER ONE.

The result is a modernized packaging system that strengthens the brand without reinventing it. Minimalist in structure but full of character, and recognizable across the entire range. Built so new products can be added without having to rethink the system each time.

Photo credits: HER ONE / her1 GmbH.