JIAOYAN HEBEN: Collagen Anti-Aging Luxury Packaging

JIAOYAN HEBEN: Collagen Anti-Aging Luxury Packaging System

Designed by HONGLUOTU Design (宏洛图)

Project Background

JIAOYAN HEBEN is a high-end collagen anti-aging skincare brand targeting women aged 28+. Its product matrix covers daily home care, intensive night repair and salon professional sets, including essence oil, cleanser, cream, freeze-dried mask and collagen ampoule kits. The design studio HONGLUOTU Design delivered a full-chain visual solution: brand positioning, bottle shaping, packaging system, graphic symbols and commercial scene rendering, for online e-commerce, offline counters, beauty salons and gifting scenarios.

Design Challenge

The premium skincare market suffers severe homogenization: flashy internet-luxury styles and oversimplified medical packaging fail to differentiate collagen tech brands. The brief required packaging to balance biological scientific credibility and timeless elegant aesthetics, build a unified recognizable visual system across all SKUs, and deliver tiered product identification via material & craft differentiation, while meeting sustainability and mass production standards.

Core Creative Concept

The design takes two core pillars: Collagen Scientific Efficacy and Hepburn Restrained Elegance.

Dual-Tier Visual Language

We split the whole line into two coherent systems to distinguish usage scenarios:

Matte Black Series: For night intensive salon repair. Matte black tone symbolizes concentrated high-activity formula; plain geometric glass bottles paired with delicate gold hot stamping deliver lab-grade professional texture. Transparent Gold Series: For daily morning skincare. Clear glass showcases golden collagen texture, with golden metal hardware to convey vitality and youthful radiance, creating light, refined daily luxury. Unified Custom Visual Assets

Exclusive graphic system unifies the entire product line: collagen bubble motifs for hydrating essences, geometric facial grid graphics for mask tins, DNA helix line art for salon ampoule boxes. Slim sans-serif logotype and the slogan THE POWER OF COLLAGEN run through all packaging to strengthen brand memory.

Layered Unboxing Ritual

A four-level packaging hierarchy (single bottle → outer carton → gift tin → salon magnetic box) creates immersive opening experience. Exteriors keep minimalist for shelf recognition; inner liners and embossed patterns interpret collagen repair principles, upgrading perceived value and gifting ceremony.

Minimal Sustainable Luxury

Reject overcomplicated sculptural structures and cheap decorations. Premium texture relies on subtle tactile materials and precise fine crafts. All glass containers are reusable; paper & metal packaging adopts recyclable raw materials, balancing high-end sense and eco-friendly values.

Materials & Production Crafts

Glass Vessel Containers Matte Black Straight Glass Bottles (Essence Oil, Concentrate)

High-purity soda-lime glass with double-layer matte black electrostatic spray, fingerprint-resistant soft touch. Matte gold hot stamping with high-adhesion anodized aluminum. Anodized gold aluminum trim rings + food-grade silicone sealed PP caps lock collagen ingredients from oxidation.

Transparent Gold Pump Bottles (Cleanser, Daily Essence)

Lead-free clear glass to display golden micro-particle formula. Vacuum press pumps with brushed gold electroplated dust covers, low-temperature black screen printing without blocking liquid visibility. Vacuum structure isolates air to stabilize active collagen.

Multi-Layer Cream Jars

Dual-layer structure: outer clear glass + inner gold liner with light-shadow layering. Threaded gold electroplated lids with damping rotation, high-elastic silicone seal to prevent cream deterioration.

Paper Outer Cartons

3mm thick grey board wrapped with soft-touch black specialty paper, scratch-proof matte texture. Minimal layout with centered bright gold hot-stamped brand logotype, grey eco ink inner printing for product instructions, precise die-cut rigid lid structure without glue overflow.

Freeze-Dried Mask Metal Tin Gift Box

Thickened tinplate with matte black spray coating, fine gold hot-stamped facial geometric patterns on lid, full bright gold baking finish inside for dramatic unboxing contrast. Custom grey flocked sponge insert for shockproof storage; independent matte black aluminum foil mask sachets block light & moisture to preserve freeze-dried collagen activity.

Salon Collagen Ampoule Magnetic Gift Box

Long flip magnetic rigid box with invisible silent magnet closure. Dark navy touch paper exterior with gold hot-stamped DNA helix symbol. Interior lined with rose gold brushed specialty paper printed with brand slogan, gold flocked pearl cotton pre-cut tray to protect fragile ampoules.

Project Advantages & Market Value

Consistent Cross-Material Visual Identity

Black-gold palette, hot stamping and proprietary graphics cover glass, paper, tin and rigid boxes, forming exclusive long-term reusable brand assets.

Scenario-Based Material Differentiation

Consumers can instantly tell daily care, intensive repair and salon professional lines via packaging texture, simplifying shelf classification and brand communication.

Efficacy & Aesthetics Coexist

All structural crafts prioritize collagen activity preservation: vacuum bottles, aluminum foil sealing and silicone locks lay functional foundation, matched with premium tactile finishes for dual beauty and performance.

Full-Channel Compatibility

Simple single packaging fits live-stream e-commerce; elaborate gift sets suit retail counters & holiday gifting; high-end salon boxes support offline beauty institution channel development.

Controlled Cost & Eco-Friendly Design

No overcomplicated custom molds reduce production cost; recyclable packaging materials and reusable glass bottles cater to eco-conscious luxury consumers.

This full-cycle design from HONGLUOTU Design breaks homogenization in collagen skincare, establishing differentiated competitiveness via Hepburn minimal luxury + biotech visual logic. It elevates brand premium and market adaptability for online & offline global sales.

Credits

Design Studio: HONGLUOTU Design (宏洛图)

Brand Client: JIAOYAN HEBEN

Project Scope: Brand Identity, Bottle Packaging, Gift Box System, Commercial Rendering & Visual Campaign